Some say I'm a Web Developer; others call me, "the video guy," and many come to me for Search Engine Optimization (SEO) and Conversion Rate optimization (CRO). The truth is I am good at all four. I'll not only help your business acquire high rankings on search engines; I'll also make sure your website is optimized for conversions. Whether it is more sales, leads, shares, or subscriptions, I can help you get it. Ultimately, I increase revenue for a living.
One thing I always say over and over is; you can rank for your search term(s) all you want but if the traffic you're generating isn't converting into actual dollars, then all your time and money spent on SEO is wasted. As Kevin O'Leary puts it, "at the end of the day, it's all about MONEY!" Is your traffic generating revenue? Is your generated traffic even the right kind of traffic for your business? Are you targeting the right audience online? These are questions I can help you answer.
Embarking on the SEO journey in 2014 is no simple feat. My modern content marketing and outreach strategies that involve plenty of social media marketing, coupled with my effective web design and copy will not only help you gain the ranks; they will raise general awareness of your brand. With my SEO approach, I make sure you establish yourself as the dominant authority in your market!
Building a website with CRO in mind means it is easy to use, navigate, and read. It compels your visitors to take action and buy in. CRO essentially means, tailoring your website to your target audience's interests and comforts. Doing so requires a lot of attention, and testing; above all, though, is communication with your customers. Noticing your care, your customers will grow to appreciate your brand.
With constant testing, tracking and adjusting, I make sure you are getting the most out of your digital marketing campaign. Constantly testing your SEO campaign means making sure you rank for the best possible keywords that yield the largest ROI. Constantly testing your CRO campaign means making sure your website's design, layout, copy and functionality yield a high conversion rate.
Just because a keyword is related to your niche it doesn't mean it's the right one for your business. Before I begin KWR, I learn all about your industry, the lingo, and your target audience. If you don't know your target audience we can determine that together.
Only then do I go out and conduct extensive research to reveal the "hidden gems" of keywords in your industry. I find you long-tail keywords with user intent that have little to no competition.
Link Building is integral to the success of your SEO campaign. The more external links pointing to your website, the easier and more likely it becomes for your website to rank for keywords related to your niche. The links you generate must be genuine and relevant to your business. Some SEO's like to go out and get you links one at a time. Me? I like linkbait; I devise unique link building strategies that involve creating content that efficiently incites many shares, links, reviews, and comments all over the web upon outreach.
Our SEO efforts together will generate plenty of traffic to your website. We want these visitors to keep coming back, but eventually we want their business. With your content marketing strategy I can also devise a lead nurturing campaign for you so as to capture and retain any leads that come to benefit from your highly relevant and informative website. This way we can convert these visitors into customers.
If you own a local business then an extensive digital marketing campaign will work wonders for you. I will make sure that your website is popular with localized search, available in Google Places and has plenty of online reviews. If you establish a strong identity for your business online and your local competitors don't, you won't have to worry about them anymore.
So it's great that we have plenty of content to give out. We provide free valuable info and generate traffic. But we need to start selling! This is where your landing pages come in. A beautifully designed landing page with a sales pitch, clearly outlined unique selling propositions (USP's), and clear call-to-action will go a long way in getting you conversions. The first build will then act as the baseline to any modifications we wish to test to increase conversion rates.
Simply, this process ensures that not only is your website easy to discover and crawl by search engines, but it is also easy to read and navigate by users. Various elements of your website will be addressed. Some of these include, title, meta, and header tags, hyperlinks, sitemaps, site load speed, microformats and canonicalization. This lays the necessary foundation for the rest of your campaign.
When a user looks for information on Google, the top search results are websites that Google has full faith in as being the most relevant and useful. One of the factors that Google bases this on is the content of the website; thus, I would help you create detailed content that attracts links and leads. This would establish your authority in your industry; you becoming the most informative makes you the most reliable.
Over 90% of shoppers surveyed found video useful in making purchase decisions (Comscore, 2010). Video is a gem that not many businesses are utilizing in 2014. Having video content aids with SEO but it also aids with conversion rates. Having a SEO friendly video will generate views and aid in rankings. Add to that a video created with CRO in mind and you have yourself one powerful piece of content! I can help you with both.
Social media is a catalyst for your digital marketing success. It builds relationships with your customers. The more involved and appreciative your customers are, the more likely they become your business's evangelists. They will help you promote your business and generate shares, links, and reviews for your website. Power is indeed to the people.
I can't stress the importance of testing and analytics enough. I could write a book on this subject. Before beginning a campaign, it is essential that you define a business objective, identify strategy and tactics, set goals and track by choosing the Key Performance Indicators (KPI's) that are relevant to your campaign. With that we can track campaign progress, but more importantly we would have a way to constantly improve every aspect of the campaign in terms of conversion rates.
I will keep my story brief. I have an extensive academic background having studied Psychology at the University of Toronto. During my studies, Web Development, 2D animation and SEO were hobbies of mine that I practiced on the side. Finally, I decided to combine my academic knowledge with my creative abilities, and instantly I stood out in the digital marketing industry. I constantly apply the scientific method and statistics to every aspect of Digital Marketing, ensuring that a client is getting the most out of their efforts.
Long story short, hobbies became addictions and now Digital Marketing is all I do. I truly believe that any marketing without scientific testing is like playing darts in a dark room - good chance you'll never hit the bullseye. I am also the founder of clickmetrix, a blog where you can find Conversion Rate Optimization advice, techniques and guides with action plans that you can immediately apply to your business - FREE!.
One accurate measurement is worth more than a thousand expert opinions.
— Admiral Grace Hopper
The cycle that gets sweeter as it repeats..